Challenge

Demonstrate the firm's innovation and expertise using the Internet, and market its services to the Asia-Pacific region. Replace technology platforms that were difficult and expensive to maintain, and didn't play nicely with the firm's broader IT, and that were difficult for the team at Gilbert + Tobin to use.

Solution

edDesk Communications Manager is used for marketing and research publication content, and for assembling the content used for the firm's newsletters.

The Results

Powerful new web interface for the public to interact with the firm and understand its innovation and expertise.

Easy to use system that returns control of marketing and publications content to line-of-business users, removing an IT/Development bottleneck.

Close integration with the firm's broader technology platform.

Benefits for Gilbert + Tobin

Solution makes it easy for potential clients to find out about the firm's expertise, and research that expertise in depth.

Increased reliability and better availability of communications.

Consistent system for marketing, publications and team profiles.

More up-to-date marketing information presented consistently and in an integrated manner with the firm's offline and print marketing.

Deeper information available, with rich navigation and searching of team profiles, publications and research.

About the client

Gilbert + Tobin is a premier Australian law firm. Established in only 1988, its lawyers are now preferred by clients operating in all sectors of the economy. Large scale commercial and government transactions that shape the future of Australia and the Asia Pacific region depend on the advice of Gilbert + Tobin. It has a highly professional team of around 200 lawyers working in a stimulating, egalitarian environment.

Summary

Organisation's industry: Legal
Type of deployment: Web publishing, web marketing, expertise profiling, newsletters.